Holden Cars For Sale In Australia

Show search form It became known that the management of the General Motors concern decided to liquidate the Australian Holden brand, which had existed for more than 160 years.
The founder of the company was an English immigrant James Holden, who in 1856 organized a saddle business in Adelaide. At the beginning of the twentieth century, the company was engaged in the repair of car showrooms, in 1918 it took up the production of car bodies that were installed on imported chassis of various brands. And in 1948, Holden became part of the American concern General Motors already in the status of a full-fledged automaker. In the second half of the last century, the Holdens found hundreds of thousands of buyers in the home market every year. However, at the beginning of the 21st century, local automakers became uncompetitive and outright losing the fight to foreign companies. For example Holden eh, in 2019, the first place in terms of sales in Australia was taken by the Toyota Hilux pickup, which found about 47,000 buyers.

Of course, GM also paid attention to the drop in demand, but Holden, as a domestic manufacturer in Australia, constantly received support from the state. Maintaining car production cost the state a pretty penny: due to expensive labor, as well as high costs for logistics and production of components, it became about five times more expensive to produce cars in Australia than in Southeast Asia.